It’s For The Culture: Shaping Entrepreneurship With Youth Cultural Values

Shaping The Country’s Entrepreneurship With Youth Cultural Values That Resonates With Them

Youth Cultural ValuesThe government needs to check the blind spot or adjust their pace to keep up with what the youth values.

South Africa stands as one of the entrepreneurial leaders in sub-Sahara Africa.  As stated by the Global Entrepreneur Monitor (GEM) report 2016-2017, the business climate has become somewhat a hostile environment for entrepreneurs. In particular, within the two basic categories, those are start-up businesses and existing improvement based businesses.

In fact, only 43.17% of South Africans perceive the opportunity of starting a new business and 41.9% of improvement-driven entrepreneur perceives the opportunity to advance their businesses. Therefore, this poses a question, what is it that is happening and what do we need to realise for this below par performance?

The old going with the new

“10.1% of South Africans of working age intend starting their own business in the next three years, compared to 41.6% in the other African countries that were surveyed”

Supporting developing businesses is an issue affecting our entrepreneurial flair. South African consumers are not as responsive and easily persuaded by emerging local businesses. They don’t rush to spend their money on them unless they prove their worth for it, which seems sensible taking into consideration the state of our current economy.

In contrast, reflecting on government’s previous efforts of introducing an initiative such as Proudly South African in 2001, and what President Ramaphosa has recently proposed, I feel it is just another treadmill run for the country’s entrepreneurial development plan.

In his speech, President Ramaphosa said the government would honour its undertaking to set aside at least 30% of public procurement to SMMEs, co-operatives and township and rural enterprises and would continue to invest in small business incubation. “We encourage business to do the same,” he said.

This is good news; however, the government might be a little behind with understanding what is really happening and they might have lost the plot, although they believe they are on the right path with the YES –Youth Employment Services initiative listed in their plans.

A new economic agenda

Given that, today we find a wave of defiant young entrepreneurs striving to immerse their impact on various industries. In their own accord, they are driving large corporate companies into focusing their attention on them for inspiration and sustenance in the turbulent economy. Hence, we have witnessed a rise in business incubators established all over as a means of helping with the breakthrough within the disruptive change.

Consequently, in the driving seat is the South African youth. Tired of being too dependent on the delusions of a government that is struggling to deal with its own undertakings.

Looking closely this generation is now moving with a different agenda. They are realigning the position of power. Shifting their focus into ownership and pioneering trends for what they call ‘’The culture”. The motion is stirring an attitude of self-reliance, influencing a new economy of disruptive ideas that the government will take a while to keep up with.

‘’The ambiguous phrase is feeding an ambition to lead. It is synonymous with the hopeful youth of entrepreneurs who have decided to stand up for their own future’’

Understanding the culture as a youth phenomenon

As a result, we suggest the government must begin to speak to the youth’s interests. Invest in their values because, for them, it’s about joining forces with people who resonate with their livelihood. Corporate South Africa has taken a firm advantage in realising this. Granting, they are holding them ransom exploiting the opportunity. Nevertheless, this is a ticking time bomb that will soon have the youth rebel against them at any given moment.

At this moment, we need to take time and understand this leading force. Building towards a new economy of the free and independent. Moreover, credit them for inspiring the local business space and encouraging entrepreneurship progress in an unprecedented manner. Surely, it is for the culture!

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Business ideas aren’t dead, we need to stop killing them

Business ideas aren’t dead, here’s why

Business Ideas aren't dead we need to stop killing them
10 point to help your business idea

Business ideas don’t just die. Contrary to local research the business climate for developing entrepreneurs has become hostile, regardless of governments involvement with initiatives such as Proudly South African.

Supporting developing businesses is an issue affecting our entrepreneurial flair as South Africans. Consumers are not as responsive and easily persuaded by new businesses. Again, they don’t rush to spend their hard-earned money on a business unless it proves its worth.

Today we find a wave of defiant brands striving to immerse their impact within various industries. Their eagerness has driven large corporate companies into focusing their attention on miniature businesses that inspire innovative ideas. At the same time, we have incubators established all over to help break the silence for disruptive business ideas.

Negative vibes turned into a whole different energy

Consequently, in the driver’s seat is the South African youth, tired of being dependent on the delusions of a failed democracy. Their interests focused on pioneering a new wave of what we call ‘’It’s for the culture”.

It’s for the culture

The phrase feeds the ambition to lead a movement of entrepreneurship, synonymous with the hopefuls who have decided to stand up for their future. The sentimental value attached to it has stirred an unprecedented success for emerging businesses. Regardless of the challenges faced, they are resilient and adapt well enough to the hostility to keep their heads above the water.

Their influence has given birth to a new economy of disruptive ideas. As a result, a new group of consumers has started to invest into brands because of the sentimental values they reflect.

To take our discussion further, we attempt to look at factors we see fit to the success of a developing business idea. Building a business that people can resonate or identify with depends on its impact and the consumers’ perception of it. In contrast, we believe creating attractive business values comes with focusing your efforts on:

  • Being disruptive
  • Thinking beyond
  • Not doing it alone
  • Daring to win
  • Starting small
  • Facing your challenges
  • Establishing a new business approach
  • Dealing with change
  • Using available resources
  • Believing in your ideas

Time for practice

Lastly, we believe business owners and the consumers are co-operators in the death of business ideas. In order for growth to happen, we need to fight and keep our ideas alive. Moreover, we should look at benefits that come with supporting local businesses and use this to our advantage to encourage more interest in entrepreneurship.

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